Editors Course Branding
Discover the brand story behind Editor's Course, a class taught by Katie O. Selvidge that educates creatives on how to build a legacy through their work.
The heart behind Editors Course advocates for working well as a creative entrepreneur, for creating a life more beautiful than your brand and for building a legacy through your work.
I started with designing a brand for Editors Course, including a logo suite, color palettes, typeface choices, and image direction. In the second phase I designed social media posts and the digital + print educational materials for 20 chapters, including course slides, worksheets, and editorial-style transcripts.
The story behind this logo is all about artistry, and the carefully placed marks any creative master makes to communicate beauty. The "e" sort of ligature represents a lowercase letter c being transformed into the letter e—by just one carefully placed dash.